‘Sheep’ to Ask San Diego Black Friday Shoppers for a ‘Wool-Free Winter’

PETA Will Offer Relief From Holiday Shopping Hassles With Free Sheep-Shaped Stress Balls

For Immediate Release:
November 26, 2014

Sophia Charchuk 202-483-7382

San Diego, Calif. – Shopping on Black Friday can be stressful—but PETA will be on hand with some relief. A costumed “sheep” will greet the throngs of early morning shoppers with free sheep-shaped stress balls—and an appeal to keep all sweaters, scarves, and gloves made of wool off holiday shopping lists. As part of PETA’s #WoolFreeWinter campaign, the “sheep” will tell shoppers that PETA’s international exposé of the wool industry revealed that workers violently punched scared sheep in the face, stomped and stood on the animals’ heads and necks, and beat and jabbed them in the face with electric clippers and a hammer. Some sheep even died from the abuse.

When:   Friday, November 28, 8 a.m.

Where: Target, 3245 Sports Arena Blvd., San Diego

“Most shoppers have no idea that to produce wool sweaters, gentle sheep are often punched in the face, slammed into the floor, stomped on, and even killed by impatient shearers,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on all kind people to have a wool-free winter.”

PETA’s “sheep” will also make #WoolFreeWinter appeals to Black Friday shoppers in Phoenix; Springfield, Mo.; and Chicago.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind