For Immediate Release:
May 2, 2022
Brooke Rossi 202-483-7382
San Francisco – “I’m ME, not MEAT.” That’s the message from a school of fish and other sea animals that’s been plastered on every wall of the Civic Center/UN Plaza BART station, near several restaurants that serve seafood. PETA has taken over the station to encourage everyone to skip the seafood and go vegan—which is easy to do in the Bay Area.
“Behind every fish fillet or crab cake is an inquisitive animal who wanted to live and felt pain and fear, just as we do,” says PETA Executive Vice President Tracy Reiman. “PETA urges everyone to keep sea life off their plates and opt for San Francisco’s delicious vegan cuisine instead.”
Fish are known to feel pain as acutely as mammals do, have long-term memories, and even sing underwater. Choosing vegan seafood—such as Bay Area–based Current Foods’ vegan tuna and salmon and Kuleana’s vegan tuna—helps prevent fish from being gutted on the decks of fishing boats, live lobsters from being dropped into boiling water, crabs from being dismembered while still conscious, and octopuses from being cut up while still conscious. Plus, vegan fare is free of saturated animal fat and cholesterol as well as kinder to the Earth’s seas.
PETA’s BART station takeover also encourages everyone to watch Seaspiracy, which exposes the widespread environmental destruction caused by the global fishing industry—including that fishing gear makes up an estimated 46% of the Great Pacific Garbage Patch.
The ads are located inside the Civic Center/UN Plaza BART station (1150 Market St.).
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.