Retailer Snags PETA’s ‘Innovator for Animals’ Award

Save the Duck's Revolutionary New Plumtech™ Technology Mimics Down Without the Cruelty

For Immediate Release:
January 13, 2016

Sophia Charchuk 202-483-7382

Norfolk, Va.Save the Duck‘s revolutionary new insulation technology Plumtech™ mimics goose down but provides even more versatility than the cruel and archaic material, which loses its insulating capability when wet. Thanks to its high-density fibers, Plumtech™ features the soft texture and compressibility of down as well as superior thermal insulation. It’s made with recycled polyester, allowing for light garments and easy movement.

In recognition of this technological advance in cruelty-free outerwear, PETA is presenting Save the Duck—whose jackets are available at major retailers, including Saks Fifth Avenue, Barneys New York, and Nordstrom—with its Innovator for Animals Award. The North Face previously received the honor for its down-free ThermoBall™ technology.

“As Save the Duck has proved, modern synthetics are far exceeding down’s capabilities,” says PETA Senior Vice President Dan Mathews. “PETA’s award recognizes this company’s innovative, forward-thinking contribution to a market eager to phase out cruel models of the past.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that in down production, ducks and geese are typically lifted by their necks or delicate wings, their legs are physically restrained or tied, and their feathers are ripped out of their skin. The struggling birds are often plucked so hard that their skin is torn open, and the hurried workers sew up the wounds without painkillers. These animals spend their entire lives in crowded, filthy conditions on factory farms, where they’re denied everything that is natural and important to them, including water to swim and bathe in, the opportunity to forage for food, and sometimes even enough room to turn around. Most down originates in China, where there are no laws or regulations protecting these birds.

PETA will send Save the Duck a framed certificate and a letter of congratulations. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind