Stars Bring Youthful Flair to 'Adopt—Don't Buy' Campaign
For Immediate Release:
December 16, 2014
Moira Colley 202-483-7382
Los Angeles – More young people than ever are finding new ways to raise their voices to help animals in need, and at the front of the pack are The Voice finalist Christina Grimmie and The X Factor finalist and Rio 2 star Rachel Crow, who will each take home an award in the ninth annual Libby Awards from peta2, PETA’s youth division. “Libby” is for “liberation”—as in animal liberation. The winners, which beat out three other nominees for the awards, were chosen with help from visitors to peta2.com. The visitors cast votes to help peta2 decide whom it would choose as Libby Award winners and entered for a chance to win a giant Libby prize pack filled with goodies from last year’s winners, including a cookbook, personal-care products, and vegan treats.
This year’s award for Best peta2 Ad goes to Rachel Crow, who gave competitors a run for their money with her heartwarming “Adopt—Don’t Buy” ad featuring adorable rescued mutt Pixel. Best Voice for Animals was nabbed by Christina Grimmie, who starred in a heartfelt video spot about why every dog deserves attention, affection, and a loving home.
“Today’s young people are connected and engaged with causes that matter to them, and Rachel Crow and Christina Grimmie are both star examples,” says PETA Director of Youth Outreach and Campaigns Marta Holmberg. “All of peta2’s winners deserve a round of applause because they’re inspiring young people across the country to get active for animals.”
Other Libby Award categories include Best Use of Internet Stardom for Animals, Best Vegan Makeover, and Best New Vegan Food Item. Winners were chosen by peta2—whose motto reads, “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way”—based on several factors, including vote count. See the full contest details here.