First-Ever Window Display Promoting a Wool-Free Winter Hits Los Angeles

MooShoes and PETA Grab Shoppers' Attention With 'Sheep' and Chic Vegan Wool Bags—a Plea to Make the Season Merry for All Animals

For Immediate Release:
December 15, 2014

Sophia Charchuk 202-483-7382

Los Angeles – If you’re driving down Sunset Boulevard this holiday season, don’t be fooled—those aren’t real live sheep in MooShoes’ window. The life-like props, along with a selection of the hottest wool-free bags from Mad Rabbit Kicking Tiger, are at the center of the vegan boutique’s #WoolFreeWinter window display, a collaboration with PETA and the first of its kind.

The eye-catching display, which encourages shoppers to visit to learn how sheep suffer for the wool industry and to discover the many cruelty-free options available, went up just in time for MooShoes’ holiday party on Friday, December 12. Shoppers will be able to check out the window display for themselves through the first week of 2015—the year of the sheep—and can enter to win a holiday gift from MooShoes (complete with PETA swag) by tagging relevant Instagram photos with #WoolFreeWinter. It’s all in support of PETA’s motto, which reads, in part, that “animals are not ours to wear.”

“This holiday season, MooShoes and PETA are asking everyone to give sheep a little comfort and joy by choosing wool-free sweaters, scarves, and blankets,” says PETA fashion coordinator Christina Sewell. “It’s never been easier to find affordable, top-quality designs that are as stylish as they are kind to gentle sheep.”

PETA’s shocking video of the wool trade in the U.S. and Australia (the source of 90 percent of the world’s merino wool) revealed that sheep were cut to shreds, kicked, and punched by shearers. Some sheep even died from the abuse, including one whose neck was twisted until the animal died.

MooShoes’ new West Coast boutique is located at 3116 Sunset Blvd., just down the street from PETA’s Bob Barker Building. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind