For Immediate Release:
November 18, 2020
Brooke Rossi 202-483-7382
St. Louis – Vegan foods are selling like hotcakes, so Thanksgiving is morphing into “ThanksVegan”—and PETA is encouraging locals to hop on the trend via its billboard that just went up near a Saveway Food Co. store as part of a nationwide push for everyone to give turkeys a break by celebrating with a vegan feast.
“PETA offers tips, recipes, and more so that everyone can have a delicious ThanksVegan meal that leaves gentle birds off the table,” says PETA President Ingrid Newkirk. “When it comes to having feelings, loving their families, and valuing their lives, turkeys are individuals, just as much as humans are.”
Turkeys are now understood to be caring parents, good flyers, and clever, spirited explorers who can live up to 10 years in nature, while those raised for food are normally slaughtered when they’re between 12 and 26 weeks old—and more than 46 million are killed each year for Thanksgiving alone. The young birds are hung by their feet from metal shackles and dragged through an electrified bath, and they’re often still conscious when their throats are slit and they’re dumped into scalding-hot defeathering tanks.
As part of its #ThanksVegan campaign, PETA is placing “I’m ME, Not MEAT” pro-turkey billboards across the country; offering holiday cooking tips; running its “Grace” TV ad, in which a little girl makes some pointed comments while saying grace at the dinner table; protesting outside turkey slaughterhouses, which are COVID-19 hotspots; and partnering with restaurants and grocery stores to promote their ready-to-roast vegan turkeys and other animal-free options.
PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers a ThanksVegan menu and recipe guide. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.
The billboard is located at 4910 N. Broadway, just a block away from Saveway Food Co. and 1 mile from Adelaide Market.