Protest Over Wool Sales to Hit Forever 21 Closing Day

PETA Supporters Will Blast Beleaguered Brand for Being 'Morally Bankrupt'

For Immediate Release:
December 27, 2019

David Perle 202-483-7382

Norfolk, Va. – Brandishing posters proclaiming, “Forever 21: Morally Bankrupt,” a group of PETA supporters will bid a triumphant farewell to the wool-selling retailer’s shuttering Monticello Avenue store on Sunday.

The protest follows two recent PETA video exposés of sheep farms in Australia, the world’s top exporter of wool and a source of wool used by Forever 21. In the footage, workers are shown beating petrified sheep in the face, mutilating them, and cutting the throats of fully conscious animals. The videos are PETA’s 10th and 11th exposés of the global wool industry in just the last five years, all of which the group has shared with Forever 21—but the company has refused to take action.

“Sheep are beaten bloody for wool sweaters, coats, and scarves, and Forever 21 is profiting from this animal abuse,” says PETA Executive Vice President Tracy Reiman. “PETA is saying good riddance to this store and calling on kind people to avoid all the other Forever 21 locations until the retailer ends its wool sales.”

Where:             Forever 21, 300 Monticello Ave. (near the intersection with Market Street), Norfolk

When:             Sunday, December 29, 2 p.m.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview.

Broadcast-quality video footage from PETA’s exposés is available upon request. For more information, please visit


For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind