Pro-Vegan Ad Blitz Serves Up Food for Thought Ahead of the Holiday Season

PETA's Provocative Bus Shelter Ads Plead With Denverites to See Animals as Individuals and Go Vegan

For Immediate Release:
November 16, 2017

Audrey Shircliff 202-483-7382

Denver – Just in time for the holidays, PETA has placed pro-vegan ads at bus shelters near busy fast-food restaurants around Denver to give passersby food for thought about eating animals and to encourage them to choose delicious vegan meals instead. One of the ads shows a crying cow with the message “I Am You, Only Different. Go Vegan,” and the other versions show a cow, chicken, or fish proclaiming, “I’m ME, Not MEAT. See the Individual. Go Vegan.”

“Animals used for food are made of flesh and blood, feel pain and fear, have unique personalities, and value their own lives, just as we do,” says PETA Executive Vice President Tracy Reiman. “PETA’s thought-provoking ads encourage people to leave animals off their plates in favor of delicious vegan meals this holiday season and all year long.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in today’s meat industry, chickens’ and turkeys’ throats are slit while they’re still conscious, fish are cut open on the decks of fishing boats, and cows are shot in the head, hung upside down, and bled to death. In the dairy industry, cows are repeatedly artificially inseminated only to watch as their beloved calves are taken away soon after birth so that humans can drink the milk that was meant for them. While vegans obviously have big hearts, studies show that they have healthier ones, too: Going vegan reduces a person’s chances of suffering from heart disease, diabetes, obesity, strokes, and cancer. And a United Nations study reported that a global shift to vegan eating is vital if we are to combat the worst effects of climate change.

The ads can be seen at the following locations:

  • 5311 E. Colfax Ave., near GB Fish & Chips
  • 8950 E. Hampden Ave., near Good Times Burgers & Frozen Custard, Arby’s, and Papa Murphy’s
  • 7155 E. Hampden Ave., near QDOBA
  • 1716 Federal Blvd., near Denny’s, KFC, Pizza Hut, and Burger King

PETA is also placing the ads in Indianapolis; Phoenix; Memphis, Tennessee; and Columbus, Ohio.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind