Plea for Cow Families Takes On Juicy Lucys at Ray J’s

For Immediate Release:
September 14, 2022

Megan Wiltsie 202-483-7382

Minneapolis – “Juicy Lucys Tear Families Apart”: That’s the new sky-high message from PETA that just went up atop Ray J’s American Grill—and near a slew of other eateries that sell the cheese-stuffed burgers—to urge diners to show some compassion for cows and go vegan instead.

“The bond between a mother cow and her calf is so strong that both cry out for days after they’ve been callously separated to be used by the meat and dairy industries,” says PETA President Ingrid Newkirk. “PETA urges everyone to remember the cruelty that’s baked into these burgers and instead choose one of the delicious vegan options currently on the market.”

Cows in the meat industry are often confined to cramped, filthy feedlots without protection from the elements, while cows used for dairy are artificially inseminated (i.e., raped)—workers insert an arm into the cow’s rectum and a metal rod to deliver semen into her vagina. In addition, their beloved calves are taken from them so that the milk meant to nourish them can be used in cheese, and the mothers are sent to slaughter once their bodies wear out after repeated pregnancies.

Each person who goes vegan saves the lives of nearly 200 animals a year; dramatically shrinks their carbon footprint; reduces their risk of developing heart disease, cancer, and diabetes; and helps prevent future pandemics. SARS, swine flu, bird flu, and COVID-19 all stemmed from confining or killing animals for food.

PETA’s billboard is located at 500 Central Ave. S.E., above Ray J’s American Grill and near Blue Door Pub, Crooked Pint Ale House, Matt’s, and Peppers & Fries, among other Juicy Lucy–serving restaurants.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind