Revolutionary Smart Phone App and Dongle Deliver Unappetizing Slaughterhouse Sights, Sounds, and Smells
For Immediate Release:
August 13, 2014
Sophia Charchuk 202-483-7382
Fayetteville, N.C. – As Fayetteville residents join together to oppose the construction of a chicken slaughterhouse in Cumberland County, PETA—whose motto reads, in part, “Animals are not ours to eat”—sent a letter today to Mable C. Smith, Bill Hurley, and Steve and Elizabeth Clark, outspoken critics of the slaughterhouse, offering the use of PETA’s revolutionary “Meat Stinks” app and accompanying plug-in dongle as tools to help convince even more residents to oppose the killing plant.
As this video shows, the app plays PETA’s “Glass Walls” slaughterhouse exposé, narrated by music legend Paul McCartney, providing an up-close look at how chickens have their throats cut and are scalded to death, often while they’re still conscious. Pushing the “Meat Stinks” button releases a putrid odor—the “Scent of Death”—which replicates the stench of bodily waste, blood, and decomposing flesh.
“PETA’s ‘Meat Stinks’ app graphically depicts exactly what a massive chicken slaughterhouse would bring to Cumberland County—blood, ammonia, rot, and immense animal suffering,” says PETA Executive Vice President Tracy Reiman. “People can help keep toxic slaughterhouses away from Fayetteville and anyone else’s neighborhood by decreasing the demand for chicken flesh and going vegan.”
For more information, please visit PETA.org.
PETA’s letter to Smith, Hurley, and the Clarks follows.
August 13, 2014
To: Mable C. Smith, Bill Hurley, Steve Clark, and Elizabeth Clark
Dear Ms. Smith, Mr. Hurley, Mr. Clark, and Ms. Clark:
I am writing on behalf of People for the Ethical Treatment of Animals (PETA) and our more than 3 million members and supporters, including thousands across North Carolina, to assist in your efforts to prevent the construction of a chicken slaughterhouse in Cumberland County. We would like to offer you the use of our “Meat Stinks” app to give your neighbors and elected officials a whiff of what these disgusting places are really like as well as to promote the idea that one way to keep slaughterhouses out of everyone’s backyard is to go vegan.
As shown in this instructional video, when users scan a package of chicken flesh with a smart phone or tablet, the app plays PETA’s “Glass Walls” slaughterhouse exposé, narrated by Paul McCartney. It provides an up-close look at how chickens have their throats cut and are scalded to death, often while they are still conscious. Pushing the “Meat Stinks” button releases a putrid odor—the “Scent of Death”—which is specially formulated to replicate the stench of bodily wastes, blood, and decomposing flesh that permeates chicken factory farms and slaughterhouses. New Yorker writer Michael Specter recounted his visit to a chicken shed as follows: “I was almost knocked to the ground by the overpowering smell of feces and ammonia. My eyes burned and so did my lungs, and I could neither see nor breathe. … There must have been thirty thousand chickens sitting silently on the floor in front of me.”
We are not surprised that Fayetteville residents don’t want the chicken industry setting up shop there: A single chicken factory can produce more than 3,000 pounds of manure every day, which will spread disgusting odors throughout the area. In addition, waste-management practices can cause runoff that pollutes local waterways. The most effective thing that Fayetteville residents can do to keep factory farms out of their own and anyone’s backyard is to decide not to support the animal agriculture industry.
If you’d like to use our “Meat Stinks” app, we’d love to talk with you, and we’d also be happy to send you a supply of our free vegan starter kits for you to distribute. Everyone is also welcome to visit PETA.org for hundreds of free recipes. I look forward to your response.
Special Projects Manager