PETA Teams Up With David Barton Gyms for Vegan Fitness Campaign

For Immediate Release:
April 29, 2013

Kaitlynn Kelly 202-483-7382 

New York — Want to get buff without beef? That’s the theme of a free talk by vegan fitness specialist Zach Koval at the David Barton Gym at Astor Place on Wednesday, May 8, at 7:30 p.m. Koval, a gay model who won PETA’s Sexiest Vegetarian contest, also stars in a new vegan poster campaign at Barton’s gyms. The ad (viewable here), part of PETA’s first-ever gym partnership, shows Koval displaying his super-buff torso next to the caption “Killer Body. Clear Conscience. Try Vegan.”

When:   Wednesday, May 8, 7:30 p.m.

Where:  David Barton Gym, 4 Astor Pl. (near the intersection with Broadway), Manhattan

Koval’s talk will address how to bulk up without beef, the best vegan proteins for bodybuilding, and why personalities ranging from Carrie Underwood and Natalie Portman to mixed martial arts fighters Jake Shields and Mac Danzig are eating vegan for vitality.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind