PETA Statement: SeaWorld Considered Turning to Cambridge Analytica to Try to Save Its Sinking Image

For Immediate Release:
March 30, 2018

Orlando, Fla.

It’s hardly a surprise that SeaWorld considered turning to Cambridge Analytica—one of the world’s most notorious firms—to try to save its sinking image. SeaWorld’s CEO has jumped ship, attendance is plummeting, and its recent idea of hiring a deceptive company to trick parents into bringing their kids to watch miserable orcas floating in tiny tanks won’t work—young people today can see right through it.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind