PETA Statement: Food Lion Nixes Live Lion at Commercial Shoot

For Immediate Release:
April 14, 2015

David Perle 202-483-7382

PETA Foundation Deputy General Counsel Delcianna Winders released a statement in response to reports that Food Lion has apparently cancelled plans to have a live lion at a commercial shoot in Van Nuys (a plan that prompted a protest from PETA—whose motto reads, in part, that “animals are not ours to use for entertainment”):

No lions were dragged to Food Lion’s commercial shoot in Van Nuys today, and PETA is calling on the company to make a pledge for the future: no wild animals in ads, ever. Whether they’re filmed in front of a green screen or on a cramped commercial set, lions in the entertainment industry are denied everything that’s natural and important to them and are even beaten into obedience. Food Lion can and should create eye-catching ads without resorting to the use of deprived, captive wild animals.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind