PETA to Shock Edmonton Shoppers With Sheared ‘Sheep’

Blindfolded Fashion Mavens to Expose How Wool Industry Workers Beat, Stomp On, and Mutilate Sheep

For Immediate Release:
September 17, 2014

Sophia Charchuk 202-483-7382

Edmonton, AB – Wearing oversized white sweaters and blindfolds, three models will display a mutilated, sheared “sheep” alongside signs that proclaim, “Don’t Pull the Wool Over Your Eyes!” in downtown Edmonton to call attention to the wool industry’s cruelty to sheep on Thursday—the start of Western Canada Fashion Week.

When:   Thursday, September 18, 12 p.m.

Where:  In front of the Edmonton City Centre, on the corner of 100 Street N.W. and 102 Avenue N.W., Edmonton

More PETA supporters will screen video footage from PETA’s international exposé of the wool industry in Australia—the source of 90 percent of the world’s merino wool—and the U.S., which revealed that workers violently punched scared sheep in the face, stomped and stood on the animals’ heads and necks, and beat and jabbed them in the face with electric clippers and a hammer. Some sheep even died from the abuse, including one whose neck was twisted until the animal died. The worker who killed the sheep admitted, “I get angry.”

“To produce wool sweaters, gentle sheep are punched in the face, slammed into the floor, stomped on, and even killed by impatient shearers,” says PETA Executive Vice President Tracy Reiman. “PETA’s motto includes ‘animals are not ours to wear,’ and we’re calling on all kind people to leave wool out of their wardrobes.”

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind