PETA Says Vegan Cheeseheads Want a Green Bay Packers Hat!

It’s Time for a Cheezehead Hat for Those Who Don’t Do Dairy, Including Aaron Rodgers

For Immediate Release:
October 14, 2020

Megan Wiltsie 202-483-7382

Green Bay, Wis.

With football season underway—and as dairy sales are slumping because of booming plant milk sales—PETA is suggesting that the Green Bay Packers score big with kind fans by adding a vegan cheesehead hat to its Packers Pro Shop offerings. The fun foam accessory would appeal to fans who are lactose intolerant and those who are just intolerant of the cruelty involved in raising cows to take away the mother’s milk that’s meant for them—including the team’s own quarterback, Aaron Rodgers, who has been dairy-free for years.

“Vegan food sales are rising faster than an Aaron Rodgers Hail Mary pass, so a vegan cheesehead hat would be a game changer,” says PETA President Ingrid Newkirk. “PETA is telling the team that the time is ripe for an exquisite cheezehead hat.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, visit

PETA’s letter to Green Bay Packers President and CEO Mark Murphy and Foamations Owner Ralph Bruno follows.

October 14, 2020

Mark Murphy

President and CEO

Green Bay Packers

Dear Mr. Murphy,

I’m writing on behalf of People for the Ethical Treatment of Animals (PETA) and our more than 6.5 million members and supporters worldwide, including many in Wisconsin and many NFL fans nationwide, with an idea that would help increase the Packers Pro Shop’s profits and enhance your team’s profile by making it seem more fun and inclusive. Since many fans are cheesed off that they can’t wear the regular cheesehead hat in good conscience, will you please work with Foamations to add a vegan cheesehead hat to the shop’s inventory? This would allow Packers fans who are averse to the animal welfare, environmental, and health problems associated with the dairy industry to wear a hat that represents them as the vegan cheeseheads they are. It would be particularly fabulous for fans of Aaron Rodgers, who has been dairy-free for years.

Ever more people are benching dairy because of its link to allergies, asthma, gas, acne, heart disease, obesity, diabetes, and cancer, some of which also put fans at a greater risk of becoming severely ill from COVID-19. Dairy cheeses are also packed with cholesterol and saturated fat, and they irritate lactose-intolerant stomachs. In addition, animal protection advocates are not fans of dairy. Cows produce milk only to feed their babies, so they are repeatedly and forcibly impregnated in the dairy industry to keep it coming, and the calves are taken away from their loving mothers right after birth.

Every vegan cheesehead also helps tackle climate change, since dairy and meat account for 83% of all farmland and produce 60% of agriculture’s greenhouse-gas emissions. Seventy-four grams of carbon dioxide are generated just to create one serving of cheese. Oxford University states that switching to vegan eating can save 8 million human lives by 2050, cut greenhouse-gas emissions by two-thirds, and reduce damage from climate change by $1.5 trillion.

Adding a vegan cheesehead hat would also acknowledge Wisconsin-based dairy-free cheese companies such as Vevan Foods and NewFields Plant-Based Cheese. Thank you for your consideration. We look forward to hearing from you, and we wish you luck this season.

Very truly yours,

Ingrid E. Newkirk


cc:        Ralph Bruno, Owner, Foamations

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