PETA’s ‘Lettuce Lady’ to Hit San Francisco With ‘Go Green, Go Vegan’ Message

On Earth Day, Beauty in Full-Length Gown of Leaves Hopes to Turn San Francisco On to Meat-Free Meals

For Immediate Release:
April 19, 2013

Sophia Charchuk 202-483-7382

San Francisco – PETA’s “Lettuce Lady” will be in San Francisco on Monday wearing a luxurious gown made entirely of lettuce leaves and holding a sign that reads, “Go Green, Go Vegan,” while distributing PETA’s “Meat’s Not Green” leaflets and “Glass Walls,” a video exposé of the meat industry narrated by Paul McCartney. Her point? That the best thing that people can do for animals, the environment, and their own body is to go vegan.

When:   Monday, April 22, 12 noon

Where:  Corner of Powell and Geary streets, San Francisco

“PETA wants San Francisco to know that it’s impossible to ‘go green’ without going vegan,” says PETA Associate Director of Campaigns Lindsay Rajt. “Between polluting the soil, water, and air and gobbling up our natural resources, the meat industry is as toxic to the Earth as it is to human health.”

According to the United Nations, raising animals for food is “a top contributor to the most serious environmental problems, at every scale from local to global.” It takes an amount of water equivalent to six months’ worth of showers to produce just 1 pound of meat, and factory farms are a major producer of the greenhouse-gas emissions that cause climate change. And, of course, the meat industry is responsible for the daily suffering and terrifying deaths of billions of animals every year.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind