PETA Releases First-Ever Vegan Starter Kit for the Blind

Screen-Reader Version of Its One-Stop Reference Guide Launches in Celebration of National Braille Literacy Month

For Immediate Release:
January 6, 2015

David Perle 202-483-7382

Norfolk, Va. – To coincide with National Braille Literacy Month, celebrated in January, and on the heels of Louis Braille’s birthday on January 4, PETA is launching an HTML version of its popular, free vegan starter kit for screen-reading software. PETA—whose motto reads, in part, that “animals are not ours to eat”—developed the site after extensive discussion with experts from the National Federation of the Blind and the American Foundation for the Blind.

“I’m visually impaired, and PETA’s new screen-reader version of the vegan starter kit makes it incredibly easy for me to find recipes, learn about the latest vegan products, and hear about celebs and policy-makers who have gone vegan,” says PETA supporter Jaume Rivell. “Compassionate living isn’t only for sighted people, so thanks to PETA for recognizing that and filling a need!”

More people than ever are using technology to assist them in reading, and screen-reader apps on smartphones are one of the more popular methods. Screen-reader apps are widely available and allow users to navigate pages and read information much more quickly than listening to someone else read it in a pre-recorded version. PETA’s new vegan starter kit for blind and partially sighted people has all the text on one page so that users don’t have to navigate away to other pages. The new version also uses code that makes it easier for the screen reader to read the page.

To go to PETA’s new vegan starter kit for the blind, please click here. To order a free copy of the kit for sighted people, please click here or visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind