PETA President’s Public Shower Reveals Meat’s Devastating Role in Drought

For Immediate Release:
December 1, 2022

Lauren Kent 202-483-7382

Mumbai, India – To pull back the curtain on environmental harm wrought by the meat industry, including wasting water in India, which experiences drought, PETA President Ingrid Newkirk lathered up in Mumbai today, taking a shower in the middle of a busy part of the city in order to send the message that the best thing people can do to save water and stop contributing to the global climate catastrophe is to go vegan. She protected her modesty with a shower curtain proclaiming, “1 Chicken Meal = 30 Showers. Go Vegan to End World Drought!” Photos of the scene are available here.

“Modern meat and dairy production requires up to 50 times more water than the production of plant foods, like legumes, vegetables, and grains,” explains Newkirk. “PETA is urging everyone to save animals’ lives and precious resources by choosing vegan foods—before life and ecology as we know it go down the drain.”

By some estimates, animal agriculture is responsible for more greenhouse gas emissions than all the world’s transportation systems combined. And while one in four people around the globe lacks access to safe drinking water, the production of animal-derived foods uses a third of the world’s freshwater resources—and a third of the world’s cropland. This cropland could be used to feed hungry humans but is instead used to grow food for animals deliberately bred and raised to be used and killed. Going vegan saves the lives of nearly 200 animals a year.

PETA—whose motto reads, in part that, “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information on PETA’s investigative newsgathering and reporting, please visit or follow the group on Twitter, Facebook, or Instagram.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind