PETA to Plaster Sidewalk With Anti–California Pizza Kitchen Messages

Chalk Protester’s Acquittal Prompts Artistic Action 

For Immediate Release:
July 3, 2013

Shakira Croce 202-483-7382

La Jolla, Calif. — In the wake of a San Diego jury’s acquittal of a man who had been prosecuted for vandalism for chalking a sidewalk, a chalk-wielding PETA member will descend on California Pizza Kitchen (CPK) in La Jolla to cover the sidewalk with drawings of mutilated baby cows and messages such as “CPK: Cheese From Mutilated Cows.”

When:   Wednesday, July 3, 3 p.m.

Where:  California Pizza Kitchen, 3363 Nobel Dr. (near the intersection with Villa La Jolla Drive), La Jolla

The action is the latest in PETA’s campaign calling on California Pizza Kitchen officials to ask its cheese suppliers to phase out dehorning, a painful process in which calves’ sensitive horn tissue is burned off with a hot iron or caustic paste. As Academy Award nominee Casey Affleck explains in PETA’s dehorning video exposé, calves struggle and cry out in pain during these procedures, which can be avoided simply by breeding for naturally hornless, or “polled,” cows.

“PETA will use everything at our disposal to call on California Pizza Kitchen to help phase out dehorning, whether that means hitting the streets with protest signs or hitting the sidewalk with protest artwork,” says PETA Executive Vice President Tracy Reiman. “California Pizza Kitchen has the power to make a world of difference for baby cows who currently face the excruciating pain of having their sensitive horn tissue burned off.”

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind