PETA Launches Vegan Fitness Campaign at David Barton Gyms

Group’s ‘Sexiest Vegetarian’ Explains How to Get Buff Without Beef

For Immediate Release:
May 7, 2013

Kaitlynn Kelly 202-483-7382

New York – Everyone from former President Bill Clinton to a Queens elementary school is going meat-free, and PETA hopes New York’s fitness crowd will be next. On Wednesday, the group will launch its first-ever gym partnership at David Barton Gyms with a free talk by vegan fitness specialist Zachary Koval, a gay model who won PETA’s Sexiest Vegetarian contest. He will discuss how to bulk up without beef, the best vegan proteins for bodybuilding, and why so many public figures—from Carrie Underwood and Natalie Portman to pro fighters Jake Shields and Mac Danzig—are eating vegan for vitality.

When:   Wednesday, May 8, 7:30 p.m. 

Where:  David Barton Gym, 4 Astor Pl. (near the intersection with Broadway), Manhattan

Koval will also unveil the new vegan poster campaign set to hit Barton’s gyms. The ad (viewable here), which has already debuted on, shows him displaying his super-buff torso next to the caption “Killer Body. Clear Conscience. Try Vegan.”

“Whether you’re looking to shed a few pounds or pack on the muscle, vegan foods—with their powerful plant proteins and zero cholesterol—are the perfect choice,” says Koval. “PETA and I are thrilled to show New York’s fitness buffs how easy it is to help animals and get fit by going vegan.”

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind