PETA Dogs Ask Match.com for a Questionnaire Upgrade

Users Could Favor Valentines Who Saved a Shelter Mutt, Spayed/Neutered Their Companion Cat—and Filter Out Purebred Purchasers

For Immediate Release:
February 8, 2016

Contact:
Catie Cryar 202-483-7382

As many people search for the purrfect Valentine’s Day date, PETA sent a letter to Match.com this morning asking for two new questions to be added to the dating website’s standard questionnaire: “Is your dog or cat spayed or neutered?” and “Was your dog or cat purchased (from a pet store or breeder) or adopted (from a shelter or rescue organization)?”

In its letter, PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—points out that more than 6 million animals enter shelters every year and that buying one from a pet store or breeder exacerbates the homeless-animal overpopulation crisis. Furthermore, there are already more unwanted animals in shelters than there are homes to go around, and many people who have made the responsible choice to adopt and spay/neuter their animal companions seek likeminded partners.

“Whether a would-be Romeo shares his home with a rescued dog or a purchased purebred pup may speak volumes about his understanding of what animals face today,” says PETA President Ingrid Newkirk. “PETA is asking Match to give responsible animal guardians a better shot at finding a likeminded date for Valentine’s Day—and perhaps for life.”

For more information, please visit PETA.org.

PETA’s letter to Greg Blatt, CEO and chair of Match Group North America, follows.

February 8, 2016

Greg Blatt
CEO and Chair
Match Group North America

Dear Mr. Blatt,

We hope you are well. We know that Match is the largest dating site in the world, and some of our staff and members use your services. Because your site is so big, we ask that you help people with adopted animals to find each other this Valentine’s season by fine-tuning your questionnaire. We think it would be great if in the standard profile section applicants could indicate whether they have adopted or bought their companion animals and also whether that dog or cat is spayed or neutered, as these are important factors that people will want to know about when selecting a partner.

The means of choosing one’s companion animal is an important qualifier to many people these days. As you probably know, buying an animal from a pet shop or breeder exacerbates the homeless-animal crisis, which costs more than 3 million cats and dogs their lives every year, and every “unfixed” dog or cat who has a litter adds to the number. Animal shelters are forced to euthanize many wonderful, deserving cats and dogs because of a lack of good homes. Every animal purchased from a breeder or pet store kills a needy animal’s chance at the American dream of life, liberty, and the pursuit of happiness, and making sure that your dog or cat is sterilized is a sign of being a caring person.

Many daters who choose adoption and offer a loving home to an abandoned cat or dog awaiting a chance at life in an animal shelter would prefer to be matched with like-minded individuals who share the same values. We hope you’ll set a wonderful example by encouraging applicants with a revised questionnaire that includes this information. Please let us know if we can be of any assistance.

Very truly yours,

Ingrid E. Newkirk
President

For Media: Contact PETA's
Media Response Team.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind