PETA Delighted: Adele’s Sought-After Coat Is Faux Fur, Confirms Music Video Director

For Immediate Release:
November 4, 2015

Moira Colley 202-483-7382

This week, PETA U.K. received confirmation from the office of Xavier Dolan—the director of Adele’s “Hello” video—that the now iconic shaggy coat worn by the singer, which “launched a thousand Internet searches,” is 100 percent faux fur.

“This faux-fur coat is proof that it’s easy to look fabulous and stay warm without contributing to an industry which skins animals alive,” says PETA U.K. Associate Director Elisa Allen. “We have always known Adele to be a kind person who loves her dog and are thrilled that she’s part of the vast number of British women who wouldn’t dream of wearing real fur.”

Although the coat is a one-of-a-kind couture piece, compassionate fashionistas who want to get the look can opt for one of these chic vegan numbers from ShrimpsUnreal Fur, or Ainea. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind