PETA Cow Mascot’s Mighty Meat-Free Burger Giveaway

For Immediate Release:
March 19, 2021

Brooke Rossi 202-483-7382

Boulder, Colo. – The sign will read, “Love Me, Don’t Eat Me,” as PETA’s cow mascot hoofs it to Boulder tomorrow to pass out protein-packed vegan burgers—from award-winning local restaurant Mustard’s Last Stand—as a way of cheering on Gov. Jared Polis’ initiative to help Coloradans’ improve their health.

When:    Saturday, March 20, 12 noon

Where:    Mustard’s Last Stand, 1719 Broadway, Boulder

“Eating vegan gives us an energy boost, supports vegan businesses, helps keep our arteries and the environment clean, and saves animals’ lives,” says PETA President Ingrid Newkirk. “PETA is encouraging Coloradans to see that the future is vegan and the future is now—whereas next door in Nebraska, Gov. Ricketts is still rooting for slaughterhouses and heart attacks.”

Each person who rejects meat and goes vegan saves nearly 200 animals every year; reduces their own risk of suffering from cancer, heart disease, diabetes, and obesity; dramatically shrinks their carbon footprint; and helps prevent future pandemics. SARS, swine flu, bird flu, and COVID-19 all stemmed from confining and killing animals for food.

For these reasons and many more, PETA is currently feuding with Nebraska Gov. Pete Ricketts for declaring his own statewide pro-meat day in response to Colorado’s “MeatOut Day”—and plans to give away vegan burgers there, too, as well as posting a billboard on the border between the two states warning, “Entering Nebraska, Home of Meathead Governor Ricketts!”

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. The group offers free vegan starter kits, available here, full of recipes, tips, and more. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

Note: PETA supports animal rights, opposes all forms of animal exploitation, and informs the public about those issues. The group does not directly or indirectly participate or intervene in any political campaign on behalf of or in opposition to any candidate for public office or any political party.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind