Look Up! PETA to Fly Tofu Banner Over Beach Bodies

For Immediate Release:
March 19, 2021

Megan Wiltsie 202-483-7382

Fort Lauderdale, Fla. – During spring break, PETA will fly a banner above busy local beaches that proclaims, “Tofu Never Caused a Pandemic. Go Vegan. PETA.” The message hopes to reach beachgoers who may have their heads in the sand when it comes to realizing the risks inherent in factory farming animals for food.

When:    Saturday, March 20, 12 noon–2 p.m.

Where:    The plane will fly over beaches from South Beach in Miami to Fort Lauderdale

“While animal-borne diseases thrive in meat markets and slaughterhouses, tofu is clean and healthy and can be prepared in more ways than there are fish in the sea,” says PETA Executive Vice President Tracy Reiman. “PETA is reminding revelers that without deadly viruses, life’s a beach—and things will go swimmingly when they choose delicious, versatile vegan foods.”

Not only is tofu cheaper than meat, it also is packed with protein, contains zero cholesterol, and lowers a person’s risk of suffering from heart disease, diabetes, cancer, and numerous other life-threatening health issues. COVID-19 is believed to have originated in a live-animal market, where animals are sold for food. Influenza viruses have originated in pigs and chickens used for food—but never in tofu.

Photos will be available after the event. PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind