PETA Calls for ‘PAW Patrol’ Parade Float to Help Rescue Real-Life Dogs

PETA Kids Asks Producers to Add 'Adopt!' Message to New Float

For Immediate Release:
November 10, 2017

Audrey Shircliff 202-483-7382

Norfolk, Va. – For the first time ever, Chase from PAW Patrol will appear as a float in the Macy’s Thanksgiving Day Parade—and just as the PAW Patrol gang saves animals on the hit Nickelodeon series, PETA Kids sent a letter this morning asking producers to encourage parade viewers to rescue real-life animals by adding “ADOPT” to the float’s vest.

“A pro-adoption message on Chase’s float would send a yelp for help for homeless animals across the country,” says PETA Kids Associate Director Kate Tuggle. “PETA is asking PAW Patrol producers to say that Chase is on the case when it comes to encouraging parade viewers to offer a loving home to a dog or cat in an animal shelter.”

PETA Kids—whose motto reads, in part, that “animals are not ours to abuse in any way”—notes that more than 6 million animals end up in shelters every year, and half of them have to be euthanized because there simply aren’t enough good homes for them. Every time someone buys a puppy or a kitten from a breeder, another dog or cat in an animal shelter loses his or her chance at finding a home.

For more information, please visit

PETA Kids’ letter to Spin Master CEO Anton Rabie follows.

November 10, 2017

Anton Rabie, CEO

Spin Master

Dear Mr. Rabie,

I’m writing on behalf of PETA Kids and our more than 6.5 million members and supporters worldwide, including many PAW Patrol fans, with a yelp for help: As Chase gets ready for action in the Macy’s Thanksgiving Day Parade, will you add “ADOPT” to his vest to encourage parade viewers to consider offering a loving home to a cat or dog in an animal shelter desperately awaiting a chance at becoming part of a family this holiday season?

Six to 8 million lovable dogs and cats end up in animal shelters every year waiting for their own ruff, ruff rescue—a kind person to come along and adopt them. Nearly half of them will be euthanized for lack of good homes. Puppy mills, pet stores, and breeders exacerbate the animal-homelessness crisis by continuing to bring a steady stream of dogs and cats into a world that’s already overpopulated with homeless companion animals. Every time that someone buys a puppy from a breeder, another dog in an animal shelter loses his or her shot at a family—and the cycle continues.

The puppy mills that supply most pet stores warehouse mother dogs inside tiny wire cages and decrepit outdoor hutches and breed them over and over again, until their spent bodies can no longer produce litters. Purchasing animals from a “hobby breeder” isn’t much better—no breeding can be considered responsible when there’s such an overpopulation crisis. If people have their heart set on a certain breed, they can still adopt, since 25 percent of dogs in shelters are “purebred” and breed-specific rescues abound.

Chase has a terrific opportunity to save millions of dogs’ lives by urging fans to adopt. We hope you’ll say that Chase is on the case and set a wonderful example for the country this holiday season by encouraging all parade viewers to choose adoption. Please let us know if we can assist you in any way with this effort.

Very truly yours,

Kate Tuggle

Associate Director, PETA Kids

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind