PETA Billboards Asks Québécois—and Pork Industry—to Go Vegan

Ad Near 2014 Le Porc Show Will Promote Compassion for Pigs

For Immediate Release:
December 3, 2014

Alexis Sadoti 202-483-7382

Québec City, QC – A PETA billboard with a bold “Go Vegan” message just went up near the Centre des Congrès de Québec, the site of next week’s 2014 Le Porc Show—an industry conference for pork producers. The ad, which features a small piglet, reads (in French), “You Can Live Without Pork Ribs. I Can’t. Go Vegan.” PETA’s point is that every neatly wrapped pork chop at the supermarket was once an animal who valued his or her life, felt pain, and did not want to die.

The billboard is located at the intersection of les rues Dorchester and des Commissaires—1.4 kilometers from the Centre des Congrès de Québec.

“Pigs—and all other animals—have the same capacity to feel pain and fear as human beings do,” says PETA President Ingrid Newkirk. “PETA’s billboard calls on everyone to please not ignore the cruelty of meat production and choose healthy, humane vegan meals.”

As PETA—whose motto announces, in part, that “animals are not ours to eat”—has documented, billions of pigs who are killed for food spend their entire lives confined to filthy warehouses and are denied everything that’s natural and important to them, including playing, basking in the sun, and socializing. On factory farms, parts of their tails are hacked off, their teeth are clipped, and male piglets are castrated, often without any painkillers. Going vegan is the best way to save animals from immense suffering and a terrifying death.

For more information and free vegan recipes, please visit

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind