PETA Asks Fish-Eating Hollywood Hotshots to Go All the Way

Group Hopes to Inspire Oscar Nominees, Attendees, and Viewers to Show Kindness to Marine Animals Used for Food

For Immediate Release:
January 27, 2014

Moira Colley 202-483-7382

Los Angeles – It’s no secret that Hollywood is full of folks who are vocal about their concern for the environment, healthy living, and animals, and that’s terrific. But now, in the run-up to the Oscars, PETA has installed a billboard at one of Culver City’s busiest intersections that calls on Hollywood’s A-listers to consider putting their meals where their mouths are, reject the idea that fish are swimming vegetables, and go vegan.

The billboard—which is on Venice Boulevard, west of Robertson Boulevard, at Canfield Avenue—shows a wistful fish’s face and the words “My Life Is in Your Hands. Please Try Vegan.” Fish are intelligent animals who suffer greatly when killed for food, and PETA hopes to inspire other movers and shakers to follow the lead of vegan Oscar winners and nominees Woody Harrelson, Anne Hathaway, Joaquin Phoenix, and Jared Leto, who empathize with, rather than eating, fish. Photos of the billboard are available here.

“We want real-life stars to allow fish to continue to star in their own life stories,” says PETA President Ingrid E. Newkirk. “PETA wants everyone in Hollywood to consider that the best way to help animals and the environment—and to stay healthy and fit—is by trying vegan.”

The new billboard is part of a national campaign blitz: PETA has also installed pro-vegan billboards in Chicago, including one in the meatpacking district, which focus on cows and pigs, as well as one in New York City’s Times Square, which shines a spotlight on chickens. Together, the four billboards will be seen by thousands of people every day.

For more information, please visit PETA’s blog.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind