‘You Can Live Without Those Ribs—I Can’t.’ New Billboard Campaign

Published by Alisa Mullins.

People might not always listen to us when we ask them to go vegan. But what if the animals themselves asked?

That thought prompted PETA’s latest billboard blitz:

Pig Billboard

Cute Cow Billboard

Cute Chicken Billboard

The ads will run in New York City, Los Angeles, and Chicago. Hopefully, when drivers are confronted by these pleading animals, they’ll start to think of them as individuals, not entrées.

Let animals do the asking for you by sharing these images on social media.

Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind