PETA Alert: ‘Missing Person’ Flyers Go Up in Houston

Group Shines a Spotlight on the Many Wonderful Homeless Animals Awaiting Adoptive Families

For Immediate Release:
February 1, 2021

Nicole Meyer 202-483-7382

Houston – In a twist on the typical “missing dog” flyer, PETA plastered areas around local pet shops with flyers showing a photograph of Jenna, who was recently advertised for adoption by Barc Animal Shelter and Adoptions and who is just one of millions of animals waiting for their “missing person” and a chance at a loving home. The ads encourage people to “be that person” and never to buy animals from breeders, who exacerbate the homeless-animal overpopulation crisis, or pet stores, which are known to acquire animals from puppy mills—massive outdoor warehouses that confine dogs in inhumane conditions for years and discard them once they’re no longer profitable.

“Millions of dogs and cats are missing a person to care for them, but you don’t have to be Sherlock Holmes to crack this case,” says PETA Senior Vice President Daphna Nachminovitch. “PETA encourages everyone to follow the clues to their local animal shelter, where a wonderful animal is just waiting for the right family to come along.”

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—notes that around 70 million dogs and cats are homeless in the U.S. at any given time. An estimated 10% of those end up in animal shelters, where many must eventually be euthanized for reasons including injury, illness, old age, emotional and psychological damage, and a lack of good homes. That’s why PETA advocates for adoption and urges guardians to get their animal companions spayed or neutered.

PETA opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind