PETA Ad Blitz Pushes Canada Goose to Go Fur- and Feather-Free

‘We Want You to Change’: A Coyote and a Goose Appeal to People to Shun Animal-Unfriendly Parkas

For Immediate Release:
December 8, 2020

Brooke Rossi 202-483-7382


In the midst of the holiday shopping season, PETA is running ads on solar recycling kiosks surrounding the Canada Goose store in the Prudential Center urging people to shun the retailer’s fur-collared and down-filled jackets—and the ads were only up for two days before they were vandalized with fake blood, an addition that only made them more realistic. The fur is from coyotes who can endure almost unimaginable suffering for days when caught in steel traps, and the feathers are from slaughtered birds.

“Behind every Canada Goose parka are coyotes who fought for their lives while caught in steel traps and gentle birds whose throats were cut,” says PETA Executive Vice President Tracy Reiman. “PETA’s kiosk ads urge shoppers to steer clear of Canada Goose until it stops peddling fur and feathers.”

PETA notes that trapped coyotes die from exposure to the elements, blood loss, infection, or attacks by predators before trappers return—or they’re bludgeoned to death, shot, or killed in some other violent manner by the trappers. Geese and ducks used for down are typically shoved into crates and shipped in all weather extremes to slaughterhouses, where they’re hung upside down, stunned, cut across the throat, and dunked into scalding-hot defeathering tanks.

Following a PETA complaint and a subsequent U.S. Federal Trade Commission investigation, Canada Goose has stopped claiming that its standards ensure that its suppliers don’t abuse animals. Its new claim is that the feathers will be “responsible” and the fur is “reclaimed,” which simply means that it’s from remnants that didn’t sell or have been repurposed but are still products of extreme violence.

Many top brands—including Hemp Tailor, Save the Duck, NOIZE, Harper Coats, and Wuxly Movement—sell toasty-warm, stylish coats that no animal suffered for or was slaughtered to create.

PETA—whose motto reads, in part, that “animals are not ours to wear” and which opposes speciesism, a human-supremacist worldview—is also running the ads in Chicago, New York City, Montréal, and Vancouver as part of its robust anti–Canada Goose winter campaign across the U.S. and Canada.

For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

The ads are on solar recycling kiosks located at 12 Blagden St., 648 Boylston St., 751 Boylston St., 760 Boylston St., 800 Boylston St., and 264 W. Newton St.

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