Pendleton Woolen Mills Bans Fur After PETA Push

For Immediate Release:
February 23, 2021

Moira Colley 202-483-7382

Portland, Ore. – After pressure from PETA and nearly 139,000 of its members and supporters, Pendleton Woolen Mills—which previously sold fox and coyote fur—has banned all fur. In thanks, PETA has sent the company a box of delicious bunny-shaped vegan chocolates.

“Pendleton Woolen Mills has taken the important first step of recognizing that animals shouldn’t suffer for a collar or a cuff,” says PETA Executive Vice President Tracy Reiman. “PETA will now focus on pushing the company to expand its compassion to all animals who are tormented for clothing, including gentle sheep.”

Most animals used for fur spend their entire lives inside cramped cages, where they frantically pace back and forth, gnaw on the cage bars, and mutilate themselves before they’re electrocuted, gassed, or poisoned. Those who are trapped in nature may suffer for days before trappers arrive to shoot, strangle, or stomp them to death. Additionally, the novel coronavirus has been found on fur farms in more than 10 countries, including the U.S., in Michigan, Oregon, Utah, and Wisconsin.

Pendleton Woolen Mills follows in the fur-free footsteps of Macy’s, Burberry, Gucci, Versace, Michael Kors, and many others. PETA encourages all retailers to stop selling materials stolen from animals, including wool—the group and its affiliates have released 14 exposés of the global wool industry revealing that workers beat, punch, kick, mutilate, and even kill sheep in shearing sheds.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on TwitterFacebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind