Pamela Anderson to Prada: ‘Drop All Fur Now’

PETA Honorary Director Rips Prada for ‘Gradual’ Fur Reduction, Calls On the Fashion House to Ban Fur Completely and Immediately

For Immediate Release:
September 20, 2018

Contact:
Moira Colley 202-483-7382

Numerous top designers—including Burberry, Armani, Versace, Gucci, and many others—have gone fur-free, but Prada has merely pledged to reduce its use of fur, prompting PETA pal Pamela Anderson to send a letter on PETA’s behalf urging Miuccia Prada to commit to leaving all fur out of all future collections.

“A ‘gradual’ reduction is no consolation to animals who are languishing inside tiny cages on fur farms and being anally electrocuted and skinned alive for their fur right now,” writes Anderson. “Please, I urge you to drop fur immediately.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that earlier this month, the Prada Group was the subject of an international social media campaign calling on the company to go fur-free.

For more information, please visit PETA.org.

Pamela Anderson’s letter to Miuccia Prada follows.

Miuccia Prada
Head Designer
Prada Group

Dear Ms. Prada,

I have long admired your creativity—and Prada’s timeless nylon bag—but I was disappointed to learn that instead of going fur-free, Prada has chosen merely to reduce the amount of animal pelts that it sells.

A “gradual” reduction is no consolation to animals who are languishing inside tiny cages on fur farms and being anally electrocuted and skinned alive for their fur right now. Please, I urge you to drop fur immediately.

“Humane fur” is like “merciful murder”: It doesn’t exist. Even in countries that participate in the fur industry’s Origin Assured program—which claims that animals are treated “humanely” before they’re slaughtered—investigations by PETA and other animal-protection groups have repeatedly shown that cruelty is rampant, as you can see in this brief video.

Consumers know that there’s no “kind” way to kill animals for their fur, and leaders in the fashion industry have taken notice—including Burberry, Giorgio Armani, Versace, Gucci, Michael Kors, Ralph Lauren, Stella McCartney, and many others that have banned fur.

Thank you for your consideration.

Sincerely,

Pamela Anderson