Gold Medalist Calls On Vacationers to Avoid Captive-Animal Attractions in New PETA U.K. Campaign
For Immediate Release:
December 20, 2017
Moira Colley 202-483-7382
London – Olympic champion Chris Mears, who won Britain’s first gold medal for diving in Rio de Janeiro, is now making a splash in PETA U.K.’s first-ever campaign against swim-with-dolphin parks. The poster, shot by top photographer Jack Guy, features Mears in a shimmering pool with his arms outstretched, proclaiming, “Swim-With-Dolphin Parks Are Dripping With Cruelty.”
In the accompanying video spot, Mears reveals that he swam with captive dolphins as a child on vacation with his parents, admitting, “We had absolutely no idea how these animals are treated.” He teamed up with PETA U.K. in the wake of the group’s campaign against SeaWorld, from which he learned that dolphins are highly intelligent marine mammals who are often illegally captured and sold to parks around the world.
PETA U.K.—whose motto reads, in part, that “animals are not ours to use for entertainment”—notes that in the open ocean, dolphins swim up to 50 miles a day alongside their families and communicate over vast distances by sonar. In marine parks, they’re forced to perform in pools filled with chemically treated water. Their sonar literally bounces off the walls, causing depression, ulcers, and early death.
Mears joins a long list of athletes—including Fu Yuanhui, Amanda Beard, Tony Azevedo, Christen Press, Kara Goucher, and Nick Symmonds—who’ve teamed up with PETA U.K. or its affiliates to promote kindness to animals.
For more information, please visit PETA.org.