Nude Beauty Will Shower in Public to Promote Vegan Meals on World Water Day

PETA to Expose Meat and Dairy Industries as Nation's Biggest Water Wasters

For Immediate Release:
March 21, 2017

Brooke Rossi 202-483-7382

What:    Naked and posing behind a banner that reads, “Save Water: Go Vegan! 1 lb. of Beef Equals 180 Showers,” a PETA beauty will shower on a Pittsburgh sidewalk on Wednesday in celebration of World Water Day to let consumers know that going vegan is the best way to reduce animal suffering, go green, and conserve water.

When:    Wednesday, March 22, 12 noon

Where:    The intersection of Forbes Avenue and Market Square, Pittsburgh

“This World Water Day, PETA will rally against the meat and dairy industries, which guzzle up our water supply and spew out contaminants,” says PETA Executive Vice President Tracy Reiman. “Going vegan prevents both animal suffering and a massive waste of water.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that growing water-intensive crops simply to feed animals raised for food consumes more than half of the water in the U.S. Runoff from factory farms is also one of the leading causes of river and lake pollution—and it can contaminate groundwater with viruses and bacteria.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind