Naked Activists Will Bathe In Public To Highlight Meat Industry’s Drain On Water Resources

Risqué Pro-Vegan PETA Action to Mark World Water Day

For Immediate Release:
March 21, 2017

Contact:
Brooke Rossi 202-483-7382

What:    A pair of nearly nude women will share a tub on Scarth Avenue in Regina on Wednesday, in honour of World Water Day this week. The bathing beauties will inform passersby that it takes the equivalent of 50 bathtubs of water to produce one steak. The action, organized by PETA, is designed to show people that the best way to fight the worldwide water crisis and clear their conscience is by going vegan.

When:    Wednesday, March 22, 11:30 a.m.

Where:    The intersection of Scarth Street and 11th Avenue, Regina

“PETA is blowing the lid off the wasteful meat and dairy industries, which guzzle up the Earth’s water supplies and contribute to climate change and the destruction of rainforests,” says PETA Executive Vice President Tracy Reiman. “Going vegan is the easiest and best way to help animals and the environment.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that producing 1 litre of milk requires 683 litres of water and that beef has an overall water footprint of roughly 15 million litres per 907 kilograms. By contrast, the water footprint of vegetables is about 322,000 litres per 907 kilograms. In addition, a Worldwatch Institute report concluded that 51 percent or more of global greenhouse-gas emissions are caused by animal agriculture, and more than 90 percent of Amazon rainforest land cleared since 1970 is used for grazing livestock.

For more information, please visit PETA.org.

For Media: Contact PETA's
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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind