For Immediate Release:
January 11, 2023
Nicole Meyer 202-483-7382
Traverse City, Mich. – Right next to a local Burger King restaurant, PETA is launching a national campaign reminding everyone that human supremacy is a whopper of a problem—and to leave it behind in 2023. Placed along U.S. 31 before it hits cities big and small across the country, the unmissable plea features an image of a woman alongside faces of other animals in an effort to tackle speciesism, the archaic belief that other species exist solely for humans to eat and exploit.
“The ability to feel love, pain, and loneliness is shared among species, yet many humans grow up thinking of themselves as superior to other animals, which lays the foundation for exploitation,” says PETA President Ingrid Newkirk. “PETA’s new campaign encourages locals to hit the brakes on speciesism and make kind choices for animals, at the drive-through and beyond.”
Despite animals’ extraordinary talents, abilities, and intelligence, speciesism is used to defend using them as experimentation tools, food, clothing, or playthings. Not only does this mentality contribute to the deaths of billions of animals each year, it also accelerates the climate catastrophe and the spread of zoonotic diseases. To combat speciesism, PETA encourages everyone to buy only cosmetics and household products never tested on animals; eat and wear vegan; and avoid aquariums, roadside zoos, and circuses that have live-animal acts.
The billboard is located at 2504 U.S. 31.