‘No Harm, No Fowl’ Pro-Chicken Super Bowl Billboard Raised

PETA Has Placed the Ad in Front of American Wings Restaurant to Urge Football Fans to Opt for Vegan Game-Day Snacks

For Immediate Release:
January 22, 2019

Audrey Shircliff 202-483-7382

Atlanta – Just in time for the Big Game, a giant PETA billboard featuring a cute football-playing chick and urging fans to “Play Nice This Sunday—Go Vegan for Your Halftime Snack” is now up outside American Wings & Seafood at 3160 Donald Lee Hollowell Pkwy. N.W., where it will remain through Super Bowl weekend.

“Chickens are wonderful, gentle birds, yet last year, , hundreds of millions of them were killed for Super Bowl snacks alone,” says PETA President Ingrid Newkirk. “PETA is asking fans to let chickens keep their wings by tucking into spicy Buffalo cauliflower bites, loaded vegan nachos, and other tasty, cruelty-free snacks.”

As PETA—whose motto reads, in part, that “animals are not ours to eat”—reveals in its “Chicken in Reverse” video, birds killed for their flesh are crammed by the tens of thousands into filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. At the slaughterhouse, their throats are often cut while they’re still conscious, and many are scalded to death in defeathering tanks.

PETA’s other efforts to “veganize” the Super Bowl in Atlanta include arranging for a mobile billboard proclaiming “Go the Extra Yard. Go, Go, Go Vegan!” to circle the stadium and be driven around downtown and for a costumed chicken mascot to hand out free vegan wings from Cafe Sunflower to passersby as an airplane flies overhead trailing a banner behind it that reads, “Let Chickens Keep Their Wings: Go Vegan.” More details can be provided upon request.

In addition, many Atlanta restaurants—including Cafe Sunflower, Green Sprout, Envegan, and Soul Vegetarian No. 2—dish up delicious vegan wings and other takes on traditional Super Bowl snacks that no animal had to suffer and die for.

A list of vegan game-day recipes is available here. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind