New Year, New You! PETA Urges ‘Shop Vegan’ Resolution

For Immediate Release:
January 14, 2022

Brooke Rossi 202-483-7382

Chicago – “We Want You to Change.” That’s the message a larger-than-life sheep, cow, and goose have for Windy City residents, courtesy of PETA’s message urging people to start 2022 on a compassionate note by refusing to wear wool, leather, down, or anything else cruelly obtained from animals.

“When people learn that animals are left bleeding and screaming for clothing, they’re eager to opt for cruelty-free, vegan fashion,” says PETA Executive Vice President Tracy Reiman. “PETA is encouraging kind shoppers to embrace an animal-free wardrobe this year.”

PETA entities’ investigations have revealed that workers leave sensitive sheep with bloody, gaping wounds at wool operations; burn, electroshock, beat, and slaughter cows for leather; pluck geese so roughly for down that the birds shriek in pain and fear; and abuse animals in other ways.

PETA U.S.—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information on PETA’s investigative newsgathering and reporting, please visit or follow the group on Twitter, Facebook, or Instagram.

The billboard is located at 854 W. 15th Pl.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind