New PETA Ad Blasts Exxon’s Iditarod Ties

Campaign Calls On Oil Company to Stop Fueling Deadly Dog Race

For Immediate Release:
November 16, 2020

David Perle 202-483-7382

Lewisville, Texas – Because Irving-based ExxonMobil, an Iditarod sponsor since 1978, continues to pump money—to the tune of a quarter million dollars a year—into the race even as other sponsors have pulled out, PETA has placed a new billboard near a local Exxon station showing a dog named Snickers chained up on Iditarod champion John Baker’s property.

The image was captured during PETA’s undercover investigation into champion Iditarod mushers’ “kennels.” Snickers had suffered from painful arthritis for years—including when she led Baker’s team to victory in 2011—but was kept chained up 24/7 by the frozen sea, where she limped and cried out constantly.

“Exxon now has the shameful distinction of being one of the Iditarod’s last major sponsors,” says PETA Executive Vice President Tracy Reiman. “PETA is urging it to stop supporting an evil industry in which dogs are chained up like old bicycles when they’re not being forced to run so far and so fast that their bodies break down or they die after inhaling their own vomit.”

More than 150 dogs have died during the Iditarod since it began—and that doesn’t include those who died during the off-season or who were killed because they weren’t fast or fit enough to make the grade. Dogs used in the race are forced to pull heavy sleds across approximately 1,000 miles of grueling terrain, through blinding blizzards and subzero temperatures. During the 2020 race alone, more than 220 dogs were pulled off the trail because of exhaustion, illness, injury, or other causes.

Following PETA campaigns, Jack Daniel’s, Coca-Cola, Wells Fargo, and several other major companies cut ties with the Iditarod, as did Anchorage Chrysler Dodge Jeep Ram Center, Alaska Airlines, and Baird Private Wealth Management just this year.

PETA’s billboard is located off I-35E., after Exit 450 (E. State Hwy. 121).

PETA—whose motto reads, in part, that “animals are not ours to use for entertainment”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit or follow the group on TwitterFacebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind