New National Killer-Watch Billboard Campaign Targets ‘Mad Men’ Dressers, Fancy Pants, Jay Gatsby Wannabes

PETA Ad Alerting Consumers to Alligator-Farm Abuses Kicks Off in Miami During Luxury Watch Show

For Immediate Release:
November 6, 2015

Sophia Charchuk 202-483-7382

Miami – Showing a bloody watch face with knives for hands and the image of a distressed baby alligator next to the words “Killing Time: Shun Alligator-Skin Watch Bands,” PETA’s new national billboard campaign has just debuted in Miami, timed to coincide with the International Watch and Jewelry Guild show. According to business reports, most alligator watch bands are bought for and by businessmen, who have no clue about the filthy pits and inhumane conditions in which the animals are raised.


PETA—whose motto reads, in part, that “animals are not ours to wear”—wants to alert consumers to the cruelty inherent in the exotic-skins industry. The majority of alligator and crocodile skins used to make “luxury” watchbands and other accessories come from factory farms, where animals are kept on concrete slabs in filthy, half-sunken sheds surrounded by dirty, stagnant water. In the wild, alligators are known to stay with their mothers for up to three years, but in the exotic-skins trade, they’re orphaned as hatchlings. Although a wild alligator’s lifespan is 40 to 60 years, those on farms are usually butchered before they’re 4 years old.

“Wearing an alligator-skin watchband would make your skin crawl if you saw the filthy, feces-filled pits in which these animals are raised and the gory end they come to,” says PETA President Ingrid Newkirk. “People pay a high price for these products, but the reptiles on these cruel and disgusting factory farms pay with their lives, and their breeders laugh all the way to the bank.”

A PETA investigator recently documented that workers on a Texas alligator farm killed hundreds of young alligators by cutting into their necks to dislocate their vertebrae and then shoving a metal rod up their spinal columns. Some reptiles were writhing minutes after their necks were sawed open—all for $2,000 watchbands.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you are agreeing to our collection, storage, use, and disclosure of your personal info in accordance with our privacy policy as well as to receiving e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind