Naked Women Will Bathe in Public to Highlight Meat Industry’s Drain on Water Resources

Risqué Pro-Vegan PETA Action to Mark World Water Day

For Immediate Release:
March 20, 2014

Sophia Charchuk 202-483-7382

Quebec City, Quebec – A pair of nearly nude ladies will share a tub on a sidewalk in Québec City on Friday in honour of World Water Day this week. The bathing beauties will inform passersby that it takes the equivalent of 50 bathtubs of water to produce one steak. The action, organized by PETA, is designed to show people that the best way to fight the worldwide water crisis and clear their conscience is by going vegan, and it comes hot on the heels of a provocative new PETA video starring fashion icon Vivienne Westwood, a proud vegetarian, showering in her birthday suit.

When:   Friday, March 21, noon

Where:  Southeast corner of Boulevard Charest Est and Rue de la Couronne, Québec City

“Not only is the meat industry cruel, it also wastes huge amounts of water and damages the planet,” says PETA campaigner Emily Lavender. “You can’t eat meat and be an environmentalist.”

It takes about 15,500 litres of water to produce 1 kilogram of beef, compared with just 1,000 litres to produce 1 kilogram of wheat. A recent U.N. report calls the livestock sector “a key player in increasing water use” and “probably the largest sectoral source of water pollution.”

Vegetarians and vegans are, on average, significantly trimmer than meat-eaters, and they’re less likely to suffer from heart disease, cancer, strokes, and diabetes. Billions of animals raised for food each year endure routine abuse on crowded, filthy factory farms, where they’re subjected to painful mutilations before facing a terrifying death.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind