Murder of Men Whose Bodies Were Fed to Pigs Prompts ‘Go Vegan’ Billboard

PETA Serves Up Food for Thought After High-Profile Murder Case

For Immediate Release:
April 22, 2015

Alexis Sadoti 202-483-7382

Medford, Ore. – This week, an Oregon pig farmer was convicted of killing and dismembering two workers and feeding their bodies to the pigs she was raising for slaughter—and today, PETA is negotiating with Medford-area outdoor advertisers to display a billboard reminding people that the meat on their plate was once a living, feeling animal and encouraging everyone to extend compassion to all living beings.


“We’re all horrified by the thought of killing someone and serving him or her up as dinner, so maybe we can open our hearts to the fact that this happens every time we choose to eat meat,” says PETA President Ingrid E. Newkirk. “PETA’s billboard reminds us that we can help stop the gruesome slaughter of unwilling victims simply by choosing vegan meals, and we have fabulous recipes on our website for people to try.”

As documented by PETA—whose motto reads, in part, that “animals are not ours to eat”—in today’s meat and dairy industries, piglets have their tails and testicles cut off without being given painkillers, chickens and turkeys have their throats cut while they’re still conscious, fish are cut open while they’re still alive on the decks of fishing boats, and calves are taken away from their mothers within hours of birth. Each person who goes vegan spares more than 100 animals every year daily suffering and a terrifying death.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind