Mother’s Day Offer for 10 Memphis Moms: PETA Will Pay Your Vegan Grocery Bill

'Go Vegan' Billboard Promotes Compassion for All Mothers

For Immediate Release:
May 6, 2015

David Perle 202-483-7382

Memphis, Tenn. – With Mother’s Day on the way, PETA is extending an offer to Memphis, one of the poorest cities in the U.S., which also has a high percentage of single mothers: PETA will stock the fridges and pantries of the families of 10 single mothers who agree to go vegan with their children for a month with a large variety of vegan groceries, including grains, legumes, fruits, vegetables, and healthy snacks.

To accompany the offer, the group has also placed a billboard in Memphis—located on Interstate 55, facing west, at the mouth of Highway 61—that shows a mother hen protecting her chicks and the words “Moms: When You Feed Your Family This Mother’s Day, Please Think About Mine. Go Vegan.”

“Vegan meals are a cost-effective and healthy way to feed human families—and they make a world of difference for animals, whose own children are taken from them, chopped into pieces, and served as food,” says mother and PETA Executive Vice President Tracy Reiman. “PETA’s ‘Go vegan’ billboard is an appeal for mothers everywhere to respect all moms, including the hens, cows, and other mothers who want nothing more than to live with their families in peace.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that low-cost vegan foods such as rice, beans, lentils, and vegetables are affordable and can save families health-care costs in the long run, since vegans are less prone to developing cancer, heart disease, obesity, and other costly health conditions than meat-eaters are. Healthy vegan meals provide kids and adults with all the nutrients that they need to thrive, including protein—and, of course, they spare animals daily suffering and a terrifying death in the meat industry.

Memphis mothers who are interested in participating in PETA’s offer are encouraged to send a family photo and their pledge to go vegan for one month to PETA, Attn.: Mother’s Day, at 501 Front St., Norfolk, VA 23510 (postmarked by Monday, May 18).

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind