‘Mother Cows’ to Descend on Annual Cheese Conference

PETA's Costumed Bovines Want Families to Know All About Dairy Industry's Cruelty to Animals

For Immediate Release:
July 28, 2014

Sophia Charchuk 202-483-7382

Sacramento, Calif. – Wearing cow costumes and brandishing “MISSING” posters, a herd of “mother cows” from PETA will search for their kidnapped calves outside the American Cheese Society Conference on Tuesday in Sacramento. PETA—whose motto includes the words “animals are not ours to eat … or to abuse in any other way”—will point out that calves on dairy factory farms are torn away from their mothers, often within days of birth. Many male calves are shoved into tiny veal crates, while most female calves are destined for the same fate as their mothers: repeated artificial insemination until their bodies give out and they’re slaughtered at 4 or 5 years of age—far short of their 25-year natural life expectancy.

When:   Tuesday, July 29, noon

Where:   Outside the Sacramento Convention Center, 1400 J St. (near the intersection with 14th Street), Sacramento

“Mothers of all species love their babies, and that includes mother cows, who cry out for days after their calves are stolen from them,” says PETA Executive Vice President (and mother) Tracy Reiman. “PETA encourages everyone who wants to help stop animal suffering to dump cheese and other dairy products and go vegan today.”

PETA’s video narrated by actor Casey Affleck reveals more cruelty in the dairy industry: dehorning, in which workers on dairy farms burn searing-hot irons into calves’ heads or use caustic chemicals to destroy horn tissue.

Your coverage is invited. RSVP to Sophia Charchuk at 323-210-2275 or [email protected].

For more information, please visit PETA.org.


For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind