For Immediate Release:
March 3, 2023
Robin Goist 202-483-7382
Philadelphia – On Tuesday, PETA “models” will unfurl a carpeted “runway” outside the Urban Outfitters store on Walnut Street and create their own cowwalk to showcase designs made of hyperrealistic “human leather” from Urban Outraged, a guerrilla marketing campaign resembling a real online store that sells jackets, boots, skirts, and bags made from what looks like humans’ skin. PETA hopes the gruesome fashion show will make people question the acceptability of using any living, feeling being’s skin for fashion—something Urban Outfitters brands, including Anthropologie and Free People, do by selling wool, cashmere, mohair, leather, down, silk, and alpaca wool, all of which represent violence, cruelty, and fear.
When: Tuesday, March 7, 12 noon
Where: 1627 Walnut St., at the intersection of S. 17th Street, Philadelphia
“A cow’s skin belongs to her, and she feels fear and pain in a slaughterhouse every bit as much as you or I would,” says PETA Executive Vice President Tracy Reiman. “PETA is challenging shoppers to see the individual behind every bit of animal skin on store racks and shelves and opt for cruelty-free clothing instead.”
PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview.