Media Alert: Vegan Pinup Striptease to Heat Up Downtown Montreal

Sexy Sweater Girl Will Call for Shoppers to Drop Wool From Wardrobes

For Immediate Release:
June 17, 2015

Moira Colley 202-483-7382

Montreal – On Thursday, a pinup girl will turn heads with a cheeky striptease at a busy Montréal intersection, where she’ll peel off a sexy wool-free sweater and skirt to reveal a vintage-style ensemble in front of a backdrop proclaiming, “Be a Sweater Sweetie: Go Wool-Free.” PETA hopes to remind shoppers that all caring fashion enthusiasts should leave wool on sheep.

When:             Thursday, June 18, 12 p.m. sharp, rain or shine

Where:           The north corner of Saint Catherine Street W. and University Street, Montréal

“Every wool sweater is the product of the abuse of vulnerable, gentle sheep—a reality that would appall most kind shoppers,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on consumers everywhere to drop wool in favour of the many warm, high-end, cruelty-free fabrics on the market.”

PETA, whose motto reads, in part, that “animals are not ours to wear,” released an international exposé of the wool industry in Australia—the source of 90 percent of the world’s merino wool—and the U.S. that revealed that workers violently punched scared sheep in the face, stomped and stood on the animals’ heads and necks, and beat and jabbed them in the face with electric clippers and a hammer. Some sheep even died from the abuse, including one whose neck was twisted until the animal died.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind