‘Meat Interrupts Your Sex Life!’ PETA Billboard Warns Dallas Drivers

Ad Deemed 'Too Controversial' for Trinity Groves Mall Alerts Top Beef-Producing State to Meat-Eating's Link to Impotence

For Immediate Release:
June 28, 2017

Megan Wiltsie 202-483-7382

Dallas – “Meat interrupts your sex life!” That’s the message on a new PETA billboard that just went up in Dallas and shows a cow lying in bed between the members of a disappointed-looking couple. The ad aims to remind residents of the country’s top beef-producing state that artery-clogging meat and dairy foods can have a major impact on what happens—or doesn’t happen—in the bedroom.

The billboard is located on Interstate 35 East, just off exit 429D. PETA tried to run the ad at the nearby Trinity Groves mall, but the facility’s media company rejected the campaign on behalf of the property owner, saying, “Trinity Groves is best known for it’s [sic] restaurants and unfortunately this message is too controversial given the products the restaurant serve [sic].”

“There’s nothing sexy about animal suffering and clogged arteries,” says PETA Executive Vice President Tracy Reiman. “PETA’s cheeky billboard will have Dallas diners swapping that deadly date-night steak for a vibrant veggie burger in a heartbeat.”

The saturated fat in meat, eggs, and dairy foods can cause high cholesterol, which leads to plaque buildup and hardening of the arteries, slowing the flow of blood to all the body’s organs, not just the heart. Low-fat vegan meals have been shown to address the physical causes involved in the vast majority of impotence cases, including high cholesterol, obesity, diabetes, prostate cancer or inflammation, and hormonal imbalances. And of course, each person who goes vegan saves more than 100 animals every year from daily suffering and a terrifying death in today’s industrialized meat, egg, and dairy industries.

PETA—whose motto reads, in part, that “animals are not ours to eat”—is running a similar ad featuring a pig in North Carolina, the country’s top pork-producing state, and another featuring a chicken in Georgia, the top poultry-producing state.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind