Luxury Brand Joie Is Now Fur-Free

After PETA Appeal, Brand's Parent Company Pulls Fur Products From Stores and Websites

For Immediate Release:
March 29, 2017

Sophia Charchuk 202-483-7382

Los Angeles – After learning from PETA that animals are electrocuted, bludgeoned, and even skinned alive for fur, Dutch quickly banned fur and removed all remaining fur products from its labels’ stores and websites.

Through its labels Joie, Equipment, and Current/Elliott, the company’s products are sold in more than 2,000 premium department stores and specialty shops in 75 countries.

“By banning fur from all its brands, Dutch is taking a stand against caging, electrocuting, and beating beautiful animals for jackets and scarves,” says PETA Director Anne Brainard. “PETA is calling on shoppers to go fur-free—and stick to kind, forward-thinking retailers that have done the same.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that animals on fur farms spend their entire lives confined to cramped, filthy wire cages, where they slowly go insane until they’re electrocuted, gassed, poisoned, and even skinned alive. Other animals are caught in steel-jaw traps and sometimes attempt to chew off their own limbs to escape. If trapped animals don’t die from blood loss, infection, or gangrene, trappers strangle, beat, or stomp them to death.

Dutch joins hundreds of other companies that are fur-free, including J.Crew, Calvin Klein, Ralph Lauren, H&M, Gap Inc., Inditex (which owns Zara), Ann Inc., Benetton, and many others.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind