For Immediate Release:
October 2, 2020
Moira Colley 202-483-7382
Los Angeles – Ahead of Halloween, PETA has joined forces with Chilling Adventures of Sabrina actor Lucy Davis and vegan beauty subscription service Kinder Beauty to make everyone’s most spooktacular self-care dreams come true with the Kinder Beauty Bewitching Boo-ty Box, which is available for purchase here beginning on October 2.
Fit for all the halloqueens out there, this limited-edition beauty box is brimming with skincare treats, including Emani Prismatic Lipstick and Habit’s Bright Lights Vegan + Organic Creme Highlighter in Gatsby, which will have recipients carving out some time for makeup, too. It’s valued at $182 dollars but available for just $60—and a portion of the proceeds from each sale will go toward helping “backyard dogs” (like those seen in Breaking the Chain, a new documentary from executive producer Anjelica Huston) weather the winter cold.
“The best part is that 20% of the proceeds from this collection will benefit PETA’s winter dog house campaign, which builds and delivers dog houses for animals who would otherwise be chained up and left outside in the cold with no shelter,” Davis spells out. “Help us help animals, all while looking and feeling your best. It’s a win-win!”
No animals were haunted in the making of this box, but PETA—whose motto reads, in part, that “animals are not ours to experiment on” and which opposes speciesism, a human-supremacist worldview—notes that many personal-care companies still subject animals to cruel skin and eye irritation tests, in which chemicals are rubbed onto their skin or dripped into their eyes.