‘Look, Don’t Cook’ Fish-Appreciation Ads Now Up in Honolulu

PETA Campaign in Top Tourist Destinations Will Urge Beach Bums to Keep Aquatic Animals in the Ocean and off Their Plates

For Immediate Release:
September 10, 2018

Moira Colley 202-483-7382

Honolulu – To kick off a new ad blitz in vacation hotspots—and because Honolulu is one of TripAdvisor’s top snorkeling destinations—PETA has placed ads in buses around the tropical city that show a snorkeling woman happily gazing at a brightly colored school of fish alongside the words “Look, Don’t Cook. Enjoy Fish Without Eating Them.”

The ads will remain in place through the end of the month and are located in 288 buses servicing the city, East Honolulu, and the Windward area.

“Just as humans do, fish feel pain and fear and value their own lives—and they deserve our compassion,” says PETA Executive Vice President Tracy Reiman. “PETA’s thought-provoking ads urge anyone who enjoys seeing fish swimming freely in their ocean home to help protect all of them by going vegan.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that more fish are killed for food each year than all other animals combined, yet they have no federal legal protection from abuse. Fish slowly suffocate or are crushed to death when they’re dragged from the oceans in huge nets, and the throats and stomachs of those who survive are cut open on the decks of fishing boats.

PETA, which has also placed the ads in Key West, Florida, offers a free vegan starter kit full of recipes, tips, and more. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind